I’m a UX designer trying to make apps that are user-friendly, solve real problems — and never make you scream into the void
I’m a UX designer trying to make apps that are user-friendly, solve real problems — and never make you scream into the void
Hi, I'm Zoobia!
Hi, I'm Zoobia!
Hi, I'm Zoobia!
I’m a UX designer trying to make apps that are user-friendly, solve real problems — and never make you scream into the void
What's Next
What's Next
I’m co-authoring a systematic literature review of over 50 studies to identify critical gaps in accessibility and clarity of captions in short-form videos. This research, part of a forthcoming ACM CHI 2026 submission, informs user interviews and eye-tracking studies to investigate how caption design influences digital equity and audience comprehension. The ultimate goal is to develop evidence-based guidelines that enhance caption quality, ensuring more inclusive and accessible digital content for all users.
I’m actively exploring how AI is shaping the future of design, from adaptive interfaces to intelligent user research workflows. By experimenting with emerging tools that support ideation, synthesis, and prototyping, I’m learning how to integrate AI into the UX process in ways that enhance creativity without replacing critical thinking. This journey is helping me stay ahead as the design landscape evolves.
I’ve been exploring tools to sharpen my interaction and visual design skills— from refining microinteractions to playing with more dynamic, responsive layouts. With the industry leaning toward more immersive and even 3D interfaces, I’m learning how motion, hierarchy, and spatial design can make experiences feel more fluid and engaging. It’s been a hands-on way to grow and stay in step with where design is headed.
I’m co-authoring a systematic literature review of over 50 studies to identify critical gaps in accessibility and clarity of captions in short-form videos. This research, part of a forthcoming ACM CHI 2026 submission, informs user interviews and eye-tracking studies to investigate how caption design influences digital equity and audience comprehension. The ultimate goal is to develop evidence-based guidelines that enhance caption quality, ensuring more inclusive and accessible digital content for all users.
I’m actively exploring how AI is shaping the future of design, from adaptive interfaces to intelligent user research workflows. By experimenting with emerging tools that support ideation, synthesis, and prototyping, I’m learning how to integrate AI into the UX process in ways that enhance creativity without replacing critical thinking. This journey is helping me stay ahead as the design landscape evolves.
I’ve been exploring tools to sharpen my interaction and visual design skills— from refining microinteractions to playing with more dynamic, responsive layouts. With the industry leaning toward more immersive and even 3D interfaces, I’m learning how motion, hierarchy, and spatial design can make experiences feel more fluid and engaging. It’s been a hands-on way to grow and stay in step with where design is headed.
What's Next
I’m co-authoring a systematic literature review of over 50 studies to identify critical gaps in accessibility and clarity of captions in short-form videos. This research, part of a forthcoming ACM CHI 2026 submission, informs user interviews and eye-tracking studies to investigate how caption design influences digital equity and audience comprehension. The ultimate goal is to develop evidence-based guidelines that enhance caption quality, ensuring more inclusive and accessible digital content for all users.
I’m actively exploring how AI is shaping the future of design, from adaptive interfaces to intelligent user research workflows. By experimenting with emerging tools that support ideation, synthesis, and prototyping, I’m learning how to integrate AI into the UX process in ways that enhance creativity without replacing critical thinking. This journey is helping me stay ahead as the design landscape evolves.
I’ve been exploring tools to sharpen my interaction and visual design skills— from refining microinteractions to playing with more dynamic, responsive layouts. With the industry leaning toward more immersive and even 3D interfaces, I’m learning how motion, hierarchy, and spatial design can make experiences feel more fluid and engaging. It’s been a hands-on way to grow and stay in step with where design is headed.
I’m co-authoring a systematic literature review of over 50 studies to identify critical gaps in accessibility and clarity of captions in short-form videos. This research, part of a forthcoming ACM CHI 2026 submission, informs user interviews and eye-tracking studies to investigate how caption design influences digital equity and audience comprehension. The ultimate goal is to develop evidence-based guidelines that enhance caption quality, ensuring more inclusive and accessible digital content for all users.
I’m actively exploring how AI is shaping the future of design, from adaptive interfaces to intelligent user research workflows. By experimenting with emerging tools that support ideation, synthesis, and prototyping, I’m learning how to integrate AI into the UX process in ways that enhance creativity without replacing critical thinking. This journey is helping me stay ahead as the design landscape evolves.
I’ve been exploring tools to sharpen my interaction and visual design skills— from refining microinteractions to playing with more dynamic, responsive layouts. With the industry leaning toward more immersive and even 3D interfaces, I’m learning how motion, hierarchy, and spatial design can make experiences feel more fluid and engaging. It’s been a hands-on way to grow and stay in step with where design is headed.
My Creative Toolkit
My Creative Toolkit
Figma
Figma
Miro
Miro
Framer
Framer
Notion
Maze
Maze
Otter.ai
Otter.ai
WordPress
WordPress
MAXQDA
MAXQDA
Spline
Spline
Figma
Miro
Framer
Notion
Maze
Otter.ai
WordPress
MAXQDA
Perplexity
My Creative Toolkit
Figma
Miro
Framer
Notion
Maze
Otter.ai
WordPress
MAXQDA
Spline
Figma
Miro
Framer
Notion
Maze
Otter.ai
WordPress
MAXQDA
Perplexity
About Me
About Me
About Me
I'm Zoobia, a third-year HCI student at NJIT's Albert Dorman Honors College with a passion for designing products that solve problems and feel natural to use.
My design process revolves around deep listening, noticing patterns, and genuinely connecting with people. I enjoy figuring out why someone abandons a checkout flow or hesitates before tapping a button, because understanding these moments are key to creating better experiences.
I pay close attention to small details and behaviors that often go unnoticed. I’m naturally reflective, always trying to grow, and driven by the hope that my work, even in small ways, can make someone’s day a little better.
📍NYC/NJ
Work Experience
HCI Accessibility Researcher — NJIT Informatics Department, NJ
2025 - Present
UX Peer Tutor — Norma J. Clayton Learning Center, NJ
2024 - Present
UX Research & Design Lead — Social X Lab, NJ
2024
Sales & Marketing Intern — EFU Life, Pakistan
2023
Content Marketing Intern — Cancer Foundation Hospital, Pakistan
2022
I'm Zoobia, a third-year HCI student at NJIT's Albert Dorman Honors College with a passion for designing products that solve problems and feel natural to use.
My design process revolves around deep listening, noticing patterns, and genuinely connecting with people. I enjoy figuring out why someone abandons a checkout flow or hesitates before tapping a button, because understanding these moments are key to creating better experiences.
I pay close attention to small details and behaviors that often go unnoticed. I’m naturally reflective, always trying to grow, and driven by the hope that my work, even in small ways, can make someone’s day a little better.
📍NYC/NJ
Work Experience
HCI Accessibility Researcher — NJIT Informatics Department, NJ
2025 - Present
UX Peer Tutor — Norma J. Clayton Learning Center, NJ
2024 - Present
UX Research & Design Lead — Social X Lab, NJ
2024
Sales & Marketing Intern — EFU Life, Pakistan
2023
Content Marketing Intern — Cancer Foundation Hospital, Pakistan
2022
I'm Zoobia, a third-year HCI student at NJIT's Albert Dorman Honors College with a passion for designing products that solve problems and feel natural to use.
My design process revolves around deep listening, noticing patterns, and genuinely connecting with people. I enjoy figuring out why someone abandons a checkout flow or hesitates before tapping a button, because understanding these moments are key to creating better experiences.
I pay close attention to small details and behaviors that often go unnoticed. I’m naturally reflective, always trying to grow, and driven by the hope that my work, even in small ways, can make someone’s day a little better.
📍NYC/NJ
Work Experience
HCI Accessibility Researcher — NJIT Informatics Department, NJ
2025 - Present
UX Peer Tutor — Norma J. Clayton Learning Center, NJ
2024 - Present
UX Research & Design Lead — Social X Lab, NJ
2024
Sales & Marketing Intern — EFU Life, Pakistan
2023
Content Marketing Intern — Cancer Foundation Hospital, Pakistan
2022
Zoobia Saifullah Syeda
Zoobia Saifullah Syeda
© 2025 Zoobia Saifullah. All rights reserved.